Leadership Symposium: Harness the Strategic POWER of Social Media for the Next Decade

An increasingly globalized economy, rapid market changes, and emerging technologies have created unprecedented challenges and opportunities for business leaders. The spotlight is on the next decade and what it is going to take to create Strategic Differentiation that will accelerate companies past the competition.  Meaningful differentiation requires remarkable leadership and innovation. This select forum for C-level executives is dedicated to helping senior business leaders rise to today’s unique challenges. The author of the successful strategy execution book POWERSHIP®, Kathie Topel, Tom Stat from IDEO, authors of the leading innovation book titled The Art of Innovation, top technology executives, and Chicago-based CEOs will share insights that explore how to:

• Harness innovation in order to grow and create shareholder value and differentiate yourself from the competition.
• Successfully transition from strategy differentiation to smart execution.
• Leverage Social Media to empower collaboration and engage employees, clients, and the marketplace for success.
• Maximize the conversion of marketing driven forecasts into real revenue through effective business intelligence.
• Achieve top prices, foster brand loyalty, create strong teams, get your message out and deliver results.

“Harness the Strategic POWER of Social Media for the Next Decade” will feature guest speakers from WOMMA (Word of Mouth Marketing Association), Authors, and case studies of companies that have used the techniques that will be shared to successfully execute business strategies and create a competitive difference for the next decade.

Event Details

Date: October 22, 2009, from 7:30 a.m. to 12:00 p.m.

Location: The Gleacher Center

450 North Cityfront Plaza Drive

Chicago, IL 60611

Symposium Agenda

7:30–8:00 a.m. Registration & Continental Breakfast

8:00-8:15 a.m. Introduction of Differentiation for the Next Decade.

Presenter: CEO, SPR Companies, Rob Figliulo

8:15–9:00 a.m. Insight to Innovation

Presenter: Associate Partner, Business Strategist and Relationship Designer, IDEO Chicago Thomas Stat

9:00-9:45 a.m. Viral Marketing and the Role of the Promoter

Presenter: WOMMA Founding Member and CEO StartSampling, Inc., Larry Burns

9:45-10:00 a.m. BREAK

10:00–10:45 a.m. Driving Strategic POWER through Social Solution Suites

Presenter: Author and Vice President at MPS Partners - Kathie Topel

10:45-11:30 a.m. Building a Social Media Foundation to Thrive in the Next Decade

Presenter: Director at Talent Acquisition Partners – Todd Nilson

11:30-12:00 p.m. Speaker Panel Q&A